
Jarret Tan
Brand Reputation, CRO, Customer Success
Skills

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Portfolio
Work experience
Manager, Brand Reputation
Vantage Markets • Full-time
Jan 2025 - Feb 2026 • 1 yr 1 mo
• Drove Trustpilot score from 3.8 → 4.5 by designing compliant automated review invitation workflows in partnership with CS and engineering teams. Directly improving brand conversion and new client trust signals. • Secured multiple industry award wins including Best Motorsport Partnership at the Forex Sports Awards, competing against other F1-tier sponsors, raising brand credibility in key markets. • Overhauled SEO and SERP strategy with agency partners, achieving 90–100% positive brand link coverage across Google's first two pages. Neutralising reputational risk from competitor activity.
Senior CSM
Trustpilot • Full-time
Sep 2020 - Apr 2023 • 2 yrs 7 mos
• Retained ~95% ACV ($2.4M AUD annually) and 90% logo retention quarter-on-quarter across a diverse enterprise portfolio spanning retail, utilities, financial services, and ecommerce. • Reduced first-year churn by 35% through a redesigned onboarding programme that cut time-to-adoption milestones by 50%, improving early engagement and long-term stickiness. • Achieved 103%+ of retention and expansion targets across multiple consecutive quarters. • Saved Energy Australia (largest AU contract at risk) from churning through executive-level escalation and a bespoke value recovery plan. Subsequently recognised globally by Trustpilot leadership. • Delivered regular executive QBRs demonstrating ROI through review volume, trust score improvements, and SEO uplift, securing multi-year renewals.
Corporate Account Manager
Deliveroo • Full-time
Mar 2019 - Apr 2020 • 1 yr 1 mo
• Grew portfolio ARR from $1.6M → $2.25M, representing a 40% revenue increase driven by upsell, re-engagement, and expansion into new enterprise accounts. • Reacquired and retained 60+ at-risk key accounts through targeted outreach and tailored commercial proposals. • Sustained 20% QoQ revenue growth while maintaining high NPS scores across a high-volume account base.