Norris

Social Media Marketing Manager

Hands UK Ltd • Freelance

Aug 2023 - Aug 2024 • 1 yr

As a Social Media Marketing Manager, I develop and execute data-driven strategies that turn online visibility into measurable business growth. I have managed and optimized campaigns across Facebook, Instagram, TikTok, and LinkedIn, helping brands increase engagement, generate qualified leads, and scale revenue. My approach combines audience research, competitor analysis, and conversion-focused content strategy. I have successfully increased organic reach by over 100% within months and reduced cost per acquisition in paid campaigns through structured A/B testing, refined targeting, and creative optimization. I lead content production workflows, collaborate with creative teams, and implement performance tracking systems to ensure continuous improvement in engagement rates, click-through rates, and return on ad spend. Beyond growth metrics, I build community engagement systems and automated funnels that nurture prospects and improve customer retention. My core focus is simple: transform attention into consistent revenue through strategic positioning, compelling content, and performance-driven execution.