Jeff

Lead Market Researcher

Safaricom PLC • Part-time

Feb 2023 - Nov 2025 • 2 yrs 9 mos

While working at Safaricom, I partnered with cross-functional teams to turn complex market data into clear, practical insights that guide product development, go-to-market strategies, and long-term business decisions. My role sits at the intersection of research and strategy, requiring both big-picture thinking and hands-on analysis. I lead end-to-end market research initiatives across multiple industries, ensuring insights are based on real customer behavior rather than assumptions. A core part of my work involves translating large volumes of data into clear stories that executives and stakeholders can quickly understand and act on. Key responsibilities and impact: 1. Design and conduct qualitative and quantitative research, including surveys, interviews, focus groups, and market assessments 2. Analyze market trends, customer needs, and emerging technologies to identify opportunities and risks 3. Lead competitor analysis efforts, tracking positioning, pricing strategies, messaging, and product evolution 4. Collaborate closely with product managers, sales teams, and leadership to align insights with business goals 5. Create research reports, dashboards, and presentations used in strategic planning and decision-making 6. Mentor junior researchers, review methodologies, and improve overall research quality and efficiency Through this role, I helped the tech company make confident, data-driven decisions in fast-moving markets. My work supports teams in reducing uncertainty, prioritizing the right opportunities, and moving forward with insights that are grounded in solid research.

Assistant Market Researcher

Bamba • Full-time

Jul 2016 - Sep 2022 • 6 yrs 2 mos

At Bamba, I worked as part of the research team, supporting projects from the early research phase through to final reporting. My responsibilities included: 1. Conducting detailed desk research using credible public and industry-specific sources 2. Collecting, cleaning, and organizing quantitative and qualitative data for analysis 3. Supporting survey design, data entry, and response analysis 4. Assisting with market sizing, trend analysis, and competitor research 5. Analyzing customer behavior, demand patterns, and industry dynamics 6. Contributing to the writing of research reports and client presentations 7. Summarizing complex findings into clear, actionable insights for decision-makers 8. Working closely with senior researchers to ensure accuracy, clarity, and relevance of outputs I gained hands-on experience in structured market research, data interpretation, and professional reporting. I developed a strong understanding of how research findings are transformed into practical recommendations that tech businesses can confidently use to support strategy and investment decisions.