jeffrey

CRM & Email Automation Specialist

Abduct Cosmetics • Freelance

Jan 2026 - Present • 8 mos

Developed end-to-end email marketing strategies that increased customer engagement, subscriber retention, and online sales across multiple industries. Built advanced customer journeys using behavioral triggers, custom events, tags, and segmentation to deliver highly personalized email experiences. Created visually appealing, mobile-responsive email templates that aligned with brand identity and improved click-through rates. Managed weekly newsletters, promotional campaigns, flash sales, product launches, and seasonal marketing campaigns. Designed lead generation funnels with landing pages, opt-in forms, pop-ups, and lead magnets to accelerate subscriber growth. Conducted audience segmentation using customer interests, purchase behavior, engagement history, and lifecycle stages. Performed campaign optimization through A/B testing, analytics reporting, and continuous performance improvements. Maintained email compliance by implementing GDPR-friendly practices, unsubscribe management, and email authentication protocols.

Email Marketing Specialist

Brandon Harding • Freelance

Oct 2025 - Present • 11 mos

Planned, executed, and optimized email marketing campaigns for eCommerce stores, SaaS businesses, coaches, and content creators. Built high-converting automated workflows in Klaviyo, including Welcome Series, Abandoned Cart, Browse Abandonment, Post-Purchase, Win-Back, Customer Thank You, and Sunset Flows. Designed responsive email templates using drag-and-drop builders and custom HTML, ensuring consistent branding and mobile optimization. Segmented audiences based on customer behavior, purchase history, engagement, and demographics to deliver personalized email experiences. Created A/B tests for subject lines, email content, CTAs, and send times to improve open rates, click-through rates, and conversions. Managed email list hygiene by removing inactive subscribers, handling suppression lists, and improving sender reputation and deliverability. Configured SPF, DKIM, and DMARC authentication to maximize inbox placement and reduce spam complaints. Integrated email platforms with Shopify, WooCommerce, and third-party tools to automate customer journeys and data synchronization.

Email Marketing Specialist (Substack)

Abbott • Freelance

May 2025 - Present • 1 yr 4 mos

Developed and managed Substack newsletters for creators, coaches, and online businesses. Created engaging email campaigns that increased subscriber growth and reader engagement. Wrote compelling newsletter content, subject lines, and calls-to-action to improve open and click-through rates. Designed content strategies focused on audience retention, lead nurturing, and brand awareness. Conducted audience research and content planning to ensure newsletters aligned with subscriber interests.