
Jenny
Elite Creative Direction for Modern Brands
Skills

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Work experience
Senior Creative Strategist & Art Lead
ApexStore.pk • Freelance
Mar 2024 - Present • 2 yrs 4 mos
Leading the architectural design of overarching visual frameworks and style books for growing enterprises. Restructuring messy media workflows into clean, high-end asset systems. Authoring technical Creative Briefs to bridge the gap between abstract project targets and final design production.
Visual Assistant Director
Media Group Hop • Full-time
Jun 2021 - May 2025 • 3 yrs 11 mos
Curated high-end aesthetic moodboards and seasonal trend lookbooks for commercial clients. Formulated color psychology matrices and typographic layout rules to guarantee project alignment across multi-channel campaigns.