
Jeroen de Rijk
Paid Social media expert, for converting TikTok, Pinterest and Meta Ad Campaigns
Skills

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Work experience
Social Media Campaign Specialist
KLM Royal Dutch Airlines • Freelance
Oct 2025 - Present • 11 mos
Responsible for managing international paid acquisition frameworks and data driven ad creative strategies to maximize ticket bookings and digital revenue for global flight corridors. I orchestrate cross platform budget allocations, custom audience segmentation and multi market testing frameworks while ensuring all active marketing assets align perfectly with strict regional data privacy mandates and corporate brand guidelines. Key History and Achievements: Designed and executed scalable multi stage Facebook ads campaigns and TikTok ads campaigns targeted at diverse European passenger demographics, significantly improving direct conversion metrics through localized ad copy and lookalike audience modeling. Pioneered the integration of alternative acquisition funnels by building targeted Pinterest marketing ads campaigns focused on leisure travel inspiration, capturing high intent holiday planners and driving low cost traffic to seasonal flight route landings. Directed the production and testing architecture for high retention AI UGC video ads, utilizing rapid visual hook variations to capture attention in fast paced social feeds and feeding platform algorithms optimized content that reduced customer acquisition costs. Maintained rigorous technical oversight over all tracking elements, including the implementation of advanced conversion APIs and platform tracking pixels to guarantee absolute measurement accuracy and transparent return on ad spend reporting across global travel markets. Collaborated closely with creative production teams to analyze real time asset performance, transforming historical analytics into actionable briefs that minimized creative fatigue on high budget campaigns.