James

Generative Engine Optimization (GEO) Lead Specialist

Geographic Information Systems Business Expansion Services • Full-time

Feb 2019 - Jun 2019 • 4 mos

Led the agency's Generative Engine Optimization (GEO) practice, helping brand clients navigate the transition from classic keyword matching to generative AI visibility. Analyzed how LLMs and generative search engines index, synthesize, and cite source materials across web properties. Re-architected WordPress site content to include authority signals, expert statistics, verified sources, and clear entity connections that AI models trust. Collaborated with web development teams to maintain immaculate technical site foundations, including ultra-fast page speeds, mobile-first layouts, and clean XML sitemaps. Successfully elevated client brand presence within Google AI Overviews and AI-assisted search summaries, driving a 90% increase in organic discovery traffic and positioning clients as undisputed authorities in their respective industries.

Answer Engine Optimization (AEO) & Content Strategist

Aeolus Robotics • Part-time

Dec 2017 - May 2018 • 5 mos

Designed and executed forward-thinking AEO and SEO strategies engineered to capture market share across traditional engines and AI answer engines. Developed comprehensive content frameworks centered around direct answer blocks, concise definitions, and structured question-and-answer layouts tailored for NLP consumption. Restructured existing WordPress blogs and web pages with updated schema formats, semantic headers, and clear table layouts to maximize featured snippet acquisition. Monitored platform mentions across generative AI platforms like ChatGPT, Google Gemini, and Perplexity to refine brand entity representation and correct inaccurate search attributes. Achieved a 200% increase in featured snippet listings across key client domains and driven high-intent, targeted referral traffic directly to converting product pages.

AI Web Application Developer & SEO Strategist

SEO Agency Phoenix | Digital Marketing • Freelance

Sep 2017 - Dec 2017 • 3 mos

Pioneered rapid web development workflows utilizing Lovable AI to build intuitive, user-centric web applications and dynamic landing platforms for early-stage startups. Translated concept ideas into fully deployed web applications in record time, integrating authentication, payment gateways, and custom database setups. Paired web development with aggressive SEO and GEO blueprints to ensure new products achieved rapid indexation and search relevance. Formatted site copy and landing page structures to directly satisfy answer engine query patterns, leveraging high-authority citations and entity relationship maps. Managed technical site setups on WordPress for content distribution, ensuring seamless content publishing and automated search indexing. Delivered over 20 digital projects that achieved strong initial traction, fast load times, and top search engine positions.