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Marketing Strategist Business Growth Consultant
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Manager, Brand & Consumer Marketing
Crunch Fitness • Full-time
Feb 2017 - Oct 2018 • 1 yr 8 mos
Increased consumer engagement by 25% and social growth by 40% through A/B testing and audience segmentation. Expanded local market penetration through community partnerships, increasing brand awareness by 35% and sales by 20%. Standardized brand execution across all customer-facing touchpoints.