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Direct Response Copywriter
Jessica Cárdenas • Self-employed
Feb 2019 - Present • 7 yrs 3 mos
Designed and wrote direct-response video scripts for Facebook and Instagram Ads campaigns, achieving an average 25% increase in CTR (Click-Through Rate). Specialist in structuring storytelling narratives for sales funnels (VSLs - Video Sales Letters) that successfully converted cold traffic into recurring customers. Script optimization through A/B Testing, identifying the most effective "hooks" to maximize audience retention within the first 3 seconds.