Jess Kitchen

Social Media Management

Shanti + Tula • Freelance

Mar 2024 - Present • 2 yrs 4 mos

I work closely with the founder of Shanti + Tula, a clean candle and home fragrance brand, to create engaging video content and manage social media marketing. My role includes producing high-performing short-form videos for Instagram Reels, TikTok, and paid ads that showcase products, ingredients, and the brand’s story. I film product demonstrations, lifestyle content, voiceovers, application videos, and educational clips that highlight the benefits of clean ingredients and non-toxic home fragrance. I also assist with creative direction, scripting, caption writing, and content planning to ensure each piece aligns with the brand’s voice and marketing goals. In addition to video production, I help translate the brand’s mission—promoting peace and balance in the home—into compelling visual content that connects with customers. My work focuses on creating authentic, relatable videos that drive engagement, build brand trust, and increase product interest. Content includes: • UGC-style product videos • Instagram Reels & TikTok content • Voiceover videos • Product demonstrations and tutorials • Lifestyle and brand storytelling videos • Scripted marketing videos and ads

Content Creator

S • Self-employed

Jan 2022 - Present • 4 yrs 6 mos

I have been creating content on Instagram and TikTok for years, and began working professionally with brands in 2019. Since then, I have partnered with hundreds of companies to produce high-performing video content designed for social media and paid advertising. My work focuses on authentic, engaging UGC-style videos that showcase products in a relatable way while clearly communicating benefits and features. I create product demonstrations, voiceovers, tutorials, lifestyle content, and scripted ad creatives that brands use across platforms such as TikTok, Instagram Reels, Facebook Ads, and other digital campaigns. I regularly work from brand briefs and scripts while also contributing creative direction to ensure the content feels natural and performs well on social platforms. My experience spans a wide range of industries including beauty, wellness, lifestyle, home, tech accessories, and more. Through years of content creation and brand partnerships, I have developed a strong understanding of what captures attention in the first few seconds, keeps viewers engaged, and converts viewers into customers. Content includes: • UGC product videos • Short-form video ads • Product demonstrations and tutorials • Voiceover and talking-to-camera content • Lifestyle product integrations • Scripted and performance-focused ad creatives