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I will develop your brand art direction, visual language and typography system
Jean-Evan
1 order in queue
5.0
5.0
About this gig
Your brand deserves its own story.
Not a template. Not an AI mood board that looks like everyone else's. A real one built from a concept, rooted in who you are and what you're trying to say.
Creative direction and brand storytelling don't have to cost agency money. They just have to come from someone who actually thinks before they design.
A word on AI: yes, I use it as a tool, not a shortcut. AI can generate a hundred visuals in seconds, and every single one will be meaningless without a clear concept behind it. Without storytelling and strategic thinking, AI just produces noise that looks like design. The thinking comes first. That's the part I do.
What you get: a brand art direction document your visual bible. Creative concept, typography system, color palette, visual language, and the rationale behind every choice. A PDF any designer, printer, or studio can execute from. Creative concepts & storytelling, the layers most brands skip, then wonder why nothing feels consistent.
Who this is for: founders, independents, creatives who know their work deserves better.
Three packages Spark, Shape, Story. Not sure which fits? Send me a message first.
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
Get to know Jean-Evan
Jean-Evan
Brand Designer
- FromFrance
- Member sinceApr 2026
- Avg. response time1 hour
- Last delivery1 week
Languages
English, French, Italian
Hello! I'm Jean-Evan Coppola, often called JEC.
I'm in Paris and work as a freelance graphic designer & audiovisual production manager.
After years of working in video production for Disney US, Nintendo, OL, Sytral...
I'm now focusing on developing graphic identities & storytelling for brands.
I love branding, advertising, video production, typography, organizing shoots and overseing motion design, 3D production and VR experiences.
FAQ
Why should I choose you?
10 years of brand storytelling: from Disney and Nintendo to independent creatives and small businesses. The scale changes, the approach doesn't: story first, design second, always. I'm a storyteller and graphic designer who can't separate what something says from how it looks.
What exactly do you deliver?
The full picture, concept and execution, together. I start with the why: a clear creative concept, a brand narrative, and a storytelling direction that defines what your brand is actually saying and to whom. Then I translate that into usable design: concept boards, typography system, color palette,
Who is this for?
Founders, independents, musicians, photographers, small studios, anyone building a brand who wants it to actually mean something visually. Also great for brands that have a logo but no real identity behind it. Or for anyone who's received design work in the past and felt like something was missing.
What's the difference between the three packages?
Spark — one concept, one brand dimension, focused deliverables. Shape — full system: concept, storytelling, typography, color, visual language, design files. Story — everything in Shape plus usage rules, do's & don'ts, and a Loom walkthrough of every decision.
Do I need a brief?
No. I send a short creative intake at the start, a few focused questions about your audience, references, and goals. You bring the context, I build the concept.
What file formats will I receive?
High-res PDF brand document plus working design files: AI, SVG, or PNG depending on your needs. Everything print-ready and screen-ready from delivery.
How is this different from standard graphic design?
Most designers start with aesthetics. I start with why. Concept and story first, design second so every visual decision serves a clear idea, not just a preference.
Reviews
2 reviews for this Gig
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S slawomirgala
France
je recommande vivement Jean Evan pour son professionnalisme et son expertise. Encore bravo.
$50-$100
Price
9 days
Duration
Helpful?S sacha_r
France
Jean-Evan c'est un vrai pro, les questions posées sont chirurgicales, il te dissèque tes besoins et envies pour te servir le meilleur. La communication et très fluide et les réponses rapides. Je recommande.
$100-$200
Price
6 days
Duration
J 
Seller's Response
Helpful?
Reviews
2 reviews for this Gig
| (2) | ||
| (0) | ||
| (0) | ||
| (0) | ||
| (0) |
Rating Breakdown
- Seller communication level
- Quality of delivery
- Value of delivery
Sort By
Most relevant
S slawomirgala
France
je recommande vivement Jean Evan pour son professionnalisme et son expertise. Encore bravo.
$50-$100
Price
9 days
Duration
Helpful?S sacha_r
France
Jean-Evan c'est un vrai pro, les questions posées sont chirurgicales, il te dissèque tes besoins et envies pour te servir le meilleur. La communication et très fluide et les réponses rapides. Je recommande.
$100-$200
Price
6 days
Duration
J Seller's Response
Helpful?
