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Joao Lopes
@jmdlopes
Strategic Content Writer and Translator Specialist
Brazil
English, Portuguese, Spanish
About me
I'm a Marketing & Copywriting Specialist with 6+ years of experience helping brands grow through high-converting content, SEO, and strategic communication. I've worked with companies like GGPoker, Electronic Arts (EA), L'Oréal, and Nissan, creating landing pages, blog articles, email campaigns, product copy, social media content, and localized marketing assets. I combine research, SEO, AI tools, and data-driven strategies to deliver content that engages, converts, and drives measurable results.
Skills
Joao Lopes
Offline •
Average response time: 1 hour
See my services
Articles & Blog Posts
I will write SEO content, website copy, and blog posts
Work experience
Agency
3 yrs 2 mos
Copywriter, Content Strategist & SEO Writer
Mar 2025 - Present • 1 yr 5 mos
I create strategic content and scripts for campaigns, social media, blog and official GGPoker communications, including localization of global content for the Brazilian app and website. That includes developing copy and creative concepts for campaigns with major Brazilian influencers such as Júlio Cocielo, Thiago Ventura, Gabriela Zambrozuski, Nicole Diretora and Red Canids, combining storytelling, SEO and performance analysis. I also work on the planning and coordination of large-scale integrated campaigns, including series launches, seasonal activations and live events, as well as editorial planning alongside the Content team.
Freelancer Content Writer, SEO Writer & Copywriter
Oct 2024 - Jul 2026 • 1 yr 9 mos
I work as a Content Writer, SEO Writer and Copywriter, creating SEO-optimized articles for blogs across different niches, aligned with global trends and SEO strategies. I conduct keyword research, analyze trending topics and adapt content to target audiences, as well as translate and localize international content for publication on major platforms such as MSN. I also perform competitor analysis and produce content focused on traffic growth, engagement and strengthening digital presence, while handling final content review and validation to ensure clarity and accuracy.
Content Writer & SEO Writer
LDPlayer
Aug 2024 - Feb 2026 • 1 yr 6 mos
At LDPlayer, I worked as a Content Writer and SEO Writer, producing content for blogs, social media and websites focused on mobile gaming and emulators. I optimized content for SEO, conducted keyword research, followed gaming market trends and adapted materials for different audiences. I also worked as a Copywriter on campaigns, reviews, guides and informational content, while analyzing performance and implementing strategies to support organic growth.
