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joannamvillar

Joanna V

@joannamvillar

Social Media Strategist and Content Manager

Brazil
English, Portuguese, Spanish
About me
I’m a Social Media Strategist and Content Manager specializing in content strategy, brand positioning, and digital storytelling. I help brands build a stronger online presence through audience and competitor research, content pillars, editorial planning, creative direction, and platform-specific content. My experience spans fashion, beauty, lifestyle, technology, and service-based businesses, combining strategic thinking with hands-on experience in content creation and brand building. I work in English, Portuguese, and Spanish.... Read more

Skills

j
joannamvillar
Joanna V
Offline • 
Average response time: 1 hour

See my services

Social Media Strategy
I will create a content strategy for your brand
From$195 / projectMore details
Social Media Marketing
I will professionally manage your instagram and social media
From$150 / projectMore details

Work experience

Freelancing_Career

Social Media Strategist / Content Manager

Freelancing Career • Freelance

Jan 2026 - Present • 6 mos

Develop social media strategies for technology, lifestyle, fashion, and service-based brands, including brand positioning, audience and competitor research, content pillars, editorial calendars, and communication guidelines. Create strategic content concepts, scripts, captions, Reels, carousels, and educational and commercial content tailored to each brand’s audience and objectives.

Entrepreneur

Founder & Brand Manager

Entrepreneur • Self-employed

Oct 2024 - Present • 1 yr 9 mos

Founded and manage an independent fashion brand, overseeing brand positioning, visual identity, storytelling, content strategy, product launches, influencer collaborations, e-commerce, and digital campaigns across Instagram, TikTok, and Pinterest. Analyze sales, consumer behavior, and campaign performance to optimize strategy and support business growth.

Instagram

Content Creator

Instagram • Freelance

Jan 2020 - Present • 6 yrs 6 mos

Strategic content creation for national and international beauty, fashion, and lifestyle brands including L’Oréal, Pantene, and Eucerin. Development of scripts, filming, editing, and publishing Reels, stories, and sponsored campaigns. Achieved reach exceeding 400k accounts with an average engagement rate of 7.6%.