
Joan S
Social Media Manager Instagram Marketing, Meta Ads and Google Ads
Skills

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Work experience
Social Media Manager & Digital Advertising Specialist
Digital Agency • Freelance
Apr 2023 - Sep 2025 • 2 yrs 5 mos
As a Social Media Manager and Digital Marketing Specialist, I help businesses strengthen their online presence and turn digital attention into meaningful growth. My experience covers Instagram Marketing, Social Media Management, Meta Ads, Facebook Ads, and Google Ads, with a strong focus on audience targeting, campaign strategy, content planning, engagement, and performance optimization. I develop tailored marketing strategies based on each brand’s goals, audience, and market position rather than relying on generic approaches. From planning engaging Instagram content and managing social media accounts to creating and optimizing paid advertising campaigns, I focus on connecting brands with the right people at the right time. I also monitor campaign performance, identify opportunities for improvement, and use data-driven insights to refine marketing strategies. My goal is to help businesses increase visibility, build stronger audience relationships, generate quality traffic, and achieve sustainable digital growth through creative and strategic marketing.