Josh O.

Social Media Manager and Digital Marketing Specialist

Fiverr • Freelance

Nov 2025 - Present • 11 mos

I work as a freelance social media manager and digital marketing specialist, helping brands grow their online presence, attract the right audience, and increase sales through strategic content and paid advertising. My experience spans multiple industries including beauty, skincare, real estate, hospitality, e-commerce, and service-based businesses. I focus on building data-driven strategies that combine engaging content with high-performing ad campaigns across platforms like Instagram, Facebook, and TikTok. I approach every project with a clear goal: to turn social media into a consistent and scalable growth channel for my clients. Key Responsibilities & Services Social media account management and growth strategy Content planning, branding, and visual direction Creation of engaging posts, captions, and content calendars Facebook, Instagram, and TikTok Ads campaign setup & management Audience targeting and retargeting strategies Performance tracking, analytics, and campaign optimization Hashtag strategy and organic reach growth Influencer collaboration and brand positioning Conversion-focused ad creatives and copywriting Notable Project Experience Delivered social media and advertising solutions for: Beauty & skincare brands (product-focused campaigns and brand growth) E-commerce businesses (sales-driven ad strategies and retargeting) Real estate brands (lead generation campaigns) Hospitality & travel businesses (engagement and booking-focused content) Personal brands and startups (audience building and visibility growth) My work focuses on aligning content with brand identity while using performance data to continuously improve reach, engagement, and conversions. Tools & Platforms Meta Ads Manager, TikTok Ads Manager, Instagram, Facebook, Canva, CapCut, analytics tools, scheduling platforms, and trend research tools.

Freelance Social Media Content & Marketing Specialist

Upwork • Self-employed

Oct 2025 - Mar 2026 • 5 mos

I provide social media content creation, account management, and digital marketing support for product-focused and service-based businesses. My work covers content planning, visual branding, short-form video editing, caption writing, posting schedules, audience research, and performance reporting. Key responsibilities include: Planning Instagram, TikTok, and Pinterest content strategies. Designing branded graphics, carousels, and promotional posts. Creating product-focused Reels and short-form content. Researching audiences, competitors, keywords, and content trends. Organizing content calendars and approval workflows. Supporting ongoing social media publishing and engagement. My approach combines organized project delivery with audience-focused content and consistent brand communication.