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Joe K
@joekruger86
Regional Sales and Marketing Leader
South Africa
English
About me
I am a regional sales and marketing leader with over a decade of experience in consumer retail and distribution. I specialize in go-to-market, product positioning, creative conceptualisation, optimizing operations, driving strategic partnerships, and empowering sales teams to achieve bold sales goals. I have a proven track record of delivering significant margin increases and YoY growth through data-driven solutions and operational excellence.
Skills
Joe K
Offline •
See my services
Business Strategy & Innovation
I will develop or consult on your go to market and sales strategies
Work experience
Microsoft
Full-time • 9 yrs 5 mos
Senior Partner Manager - Amazon & Distribution - UAE & ZA
Jul 2024 - Jan 2026 • 1 yr 6 mos
Managed multimillion dollar revenue business across UAE and South Africa. Developed annual plans resulting in >100% budget attainment. Increased margin contribution by 17pts through transformational development of distributors. Designed forecasting systems leading to 97% accountability and optimized inventory to 95% in-stock levels.
Senior Partner Manager - Managed Retail, Distribution & E-Distribution
Apr 2019 - Jul 2024 • 5 yrs 3 mos
Launched a fully distribution-led market growing revenue by 12% YoY. Developed new go-to-market strategies for software resulting in 70% YoY growth via Telco partnerships. Managed digital distribution relationships with global partners and executed promotional activities that increased sales run rate by ~40%.
Consumer Marketing Lead - Country Level
Aug 2016 - Apr 2019 • 2 yrs 8 mos
Led full funnel channel marketing strategies with 8 partners across 4 Lines of Business. Managed marketing budgets for omni-channel campaigns, achieving a 4:1 ROI and 20% YoY lift in revenue. Led a team of 3 marketing managers and optimized the field sales force to be awarded #1 Field Force in Microsoft Worldwide.
