
Joe L
Empowering Brands with High Quality Leads
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Leads Generation & Sales Funnel Setup for Enhance Pros
Enhancepros • Freelance
Nov 2025 - Present • 6 mos
Lead the digital marketing and customer acquisition strategy for a home renovation company specializing in roofing, decking, window installation, door replacement, siding, and exterior remodeling. Responsible for building high-converting landing pages and structured sales funnels tailored to each service. Plan, launch, and optimize Facebook and Google Ads campaigns to attract qualified local homeowners actively searching for renovation services. Implemented conversion tracking, audience segmentation, retargeting campaigns, and automated follow-up systems to improve lead quality, reduce cost per lead, and increase booked appointments. Consistently deliver measurable growth through data-driven optimization, strategic funnel design, and performance-based advertising.