Joella
Helping Product Brands turn Complex products into Clear, easy to Follow Visuals
Skills
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Work experience
Head of Performance Marketing & SEO
Eskalate • Full-time
Mar 2022 - Present • 4 yrs 7 mos
Managing end to end performance marketing, search engine optimization (SEO), and pay per click (PPC) strategies for international clients. Directing conversion rate optimization (CRO) initiatives, structuring paid media channels (Google Ads, Meta Ads), and delivering data driven growth consulting. Responsible for scaling client acquisition ecosystems, running technical website audits, and implementing scalable inbound marketing systems.
Senior Growth & Digital Strategist
Publicis Groupe • Full-time
Mar 2021 - Jun 2024 • 3 yrs 3 mos
Led cross channel digital marketing and audience acquisition strategies for enterprise and SMB clients across Europe. Spearheaded data driven media buying, high converting funnel design, and SEO/SEM optimization campaigns that generated over 35% average organic traffic growth and elevated ROI by 28%. Conducted detailed digital audits, optimized landing page user experiences (UX), and integrated automated CRM workflows to streamline user retention and campaign performance.