I will be the relatable and fun 40yo ugc dad your brand needs

Hey, I'm Joe! I'm a hard-working, blue-collar dad in my 40s who brings a real, relatable personality to UGC.

My everyday life is pretty simple: hanging with my kids, helping around the house, taking out the garbage, fixing things, working on my vehicle, and doing all the dad stuff. I'm also a computer gamer, so I can usually be found somewhere between the garage and my gaming setup.

For my 9-to-5, I work in construction safety, where I lead and train construction crews and make sure everyone gets the job done safely. That background has made me comfortable speaking with others on camera, following directions, explaining things clearly, and working with all kinds of teams and ultimately, products.

I'm not a polished model pretending to be your customer (although my wife does think I'm dreamy lol! :) I'm a real 40+ dad who can make your product feel natural, useful, and relatable.

Whether it's grooming, automotive, tools, home products, gaming, tech, or everyday dad life, I'll bring personality, authenticity, and a little fun to your brand! Let's make great content people actually want to watch!