Johanna

Creative Director

Self Employed • Full-time

Jan 2026 - Present • 10 mos

I'm the founder of the luxury design house Azsa. We make regenerative fashion with a vision to further practices of soil regeneration on an industry-level. With a meaningful experience of healing my body with help of nature after a severe horse riding accident at age 12, I saw the need for design to resonate with my style and my values. Azsa is a project bringing these together. With experience of working in and out of fashion for the past eight years, and full-time assisting stylists and designer since 2023, I decided this year to bring my creative practice and network together with my background in environmental studies to start a brand that is truly sustainable. At Azsa we see the design comes from the materials' natural form and foldings, rather than moulding a material to fit a design. It is a resource based approach. Exclusively working with materials from regenerative agriculture or surplus stock, we make timeless pieces meant to last for generations. Azsa's pieces are a direct representation of the meaningful relations we have with our producers. Freedom to us is offering pieces that you feel a connection to Earth in, at the same time as you look fab. We envision a future where design, human and nature are one.

Brand and Design assistant

Alex Hadji • Self-employed

Sep 2024 - Mar 2025 • 6 mos

For Alex Hadji I worked as brand and design assistant, developing designs, as well as overseeing the early stage development of brand narrative. Tasks included design research, writing, fashion design prototyping.

Design Assistant

Pedro Trindade • Freelance

Apr 2024 - Aug 2024 • 4 mos

As design and studio assistant I worked with product development, as well as product placement, overseeing brand narrative development.