John K

SEO & Website Optimization Specialist

SEO HERO

Apr 2023 - Present • 3 yrs 1 mo

I specialize in optimizing WordPress websites for search engines, performance, and user experience to help Established businesses increase visibility, attract qualified traffic, and generate consistent leads. My focus is on building strong technical and content foundations that improve Google rankings while ensuring websites load fast, perform smoothly, and convert visitors effectively. MY ROLE & IMPACT: • Implemented comprehensive on-page SEO strategies including keyword optimization, meta structure, internal linking, and content alignment to improve search engine rankings and organic visibility • Performed technical SEO audits and fixes such as crawlability improvements, indexing optimization, broken link resolution, and site structure enhancement for better Google performance • Optimized website speed and Core Web Vitals by improving loading times, image compression, caching systems, and overall frontend performance to reduce bounce rates • Restructured website architecture and navigation systems to improve user experience, search engine understanding, and conversion flow • Applied AI search optimization (GEO principles) by structuring content for better understanding by modern search engines and AI-driven discovery systems • Improved mobile responsiveness and cross-device performance to ensure consistent user experience across all platforms • Enhanced conversion performance by aligning SEO structure with user intent, improving engagement and increasing enquiry generation from organic traffic

Digital Marketing Specialist (Google Ads / PPC)

Google Research

Feb 2022 - Present • 4 yrs 3 mos

I specialize in designing and managing performance-driven digital marketing campaigns that help businesses generate targeted traffic, qualified leads, and consistent sales through Google Ads and paid advertising strategies. My focus is not just on running ads, but on building complete conversion systems that turn ad spend into measurable business growth. MY ROLE & IMPACT: • Created and managed Google Ads (Search, Display, and Remarketing) campaigns focused on driving high-intent traffic and increasing lead generation for service-based businesses • Developed PPC advertising strategies optimized for cost-per-click efficiency, conversion rate improvement, and return on ad spend (ROAS) • Built high-converting landing pages aligned with ad campaigns to improve quality score, reduce bounce rates, and maximize conversions • Conducted keyword research and audience targeting strategies to ensure ads reach the most relevant and profitable customer segments • Optimized campaign performance through A/B testing of ad copy, landing pages, and bidding strategies to continuously improve results • Implemented conversion tracking and analytics setup to measure performance, user behavior, and campaign effectiveness • Focused on conversion rate optimization (CRO) to ensure website traffic from ads turns into real enquiries, bookings, and sales

WordPress Website Developer

Wordpress Developer

May 2021 - Present • 5 yrs

At a professional level, I specialize in designing and developing high-converting WordPress websites that help UK & US businesses establish a strong online presence, attract targeted traffic, and convert visitors into paying customers. My focus is not just on building websites, but on creating performance-driven digital platforms that support business growth, lead generation, and long-term scalability. MY ROLE AND IMPACT: • Designed and developed responsive WordPress websites for small businesses, service providers, and ecommerce brands using modern UI/UX principles to improve engagement and user experience • Built WooCommerce ecommerce stores with secure checkout systems, product optimization, and conversion-focused layouts to increase sales and customer retention • Created high-performing landing pages and business websites optimized for lead generation, enquiry conversion, and Google search visibility • Delivered complete website redesigns for outdated platforms, improving speed, mobile responsiveness, and overall conversion performance • Implemented SEO-ready website structures, including clean architecture, optimized content layout, and technical foundations to improve Google ranking potential • Focused on website speed optimization, mobile-first design, and performance tuning to reduce bounce rate and improve user retention • Integrated contact forms, booking systems, and lead capture features to help businesses turn website traffic into measurable enquiries and sales