
Fatematu Johora
Social Media Marketing Expert
Skills

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Work experience
Digital Marketing
https://e-laeltd.com/ • Full-time
Feb 2025 - Present • 1 yr 7 mos
I have developed practical experience in creating and implementing digital marketing strategies that help businesses increase online visibility, reach targeted audiences, generate quality leads & improve conversions. My experience includes managing Social Media Marketing campaigns across platforms such as Facebook and LinkedIn, creating engaging content, improving audience engagement & building strong brand awareness. I also have experience in Lead Generation, where I focus on identifying potential customers and developing effective strategies to turn prospects into qualified leads. I have worked with Google Ads and Facebook Ads, creating targeted advertising campaigns based on business objectives, audience interests, keywords & market research. My focus is on optimizing campaigns to achieve better reach, engagement, traffic, leads & return on advertising investment. In B2B Marketing and LinkedIn Marketing, I focus on reaching decision-makers, building professional connections, promoting services & generating relevant business leads. I also have experience with Email Marketing, including creating targeted email campaigns and engaging content to nurture leads and maintain customer relationships. My SEO experience includes Keyword Research, On-Page SEO, and Off-Page SEO. I research relevant and high-intent keywords, optimize website content and on-page elements, improve search engine visibility and support off-page strategies to build website authority & organic traffic. Additionally, I have experience in Content Marketing, creating valuable and SEO-friendly content designed to attract the target audience, improve brand credibility & support long-term organic growth. I continuously keep myself updated with the latest SEO trends, digital marketing strategies, social media updates, advertising techniques & content marketing practices. My goal is to combine creativity, strategy and data-driven insights to deliver meaningful digital marketing results for businesses