Business Names & Slogans

Business Names & Slogans FAQs

• What should I keep in mind when picking a name for my business?

  There are several things to consider when picking a name for your business. Choose a name that reflects your business, and do a trademark and web search to make sure it hasn’t been used before. Check to see that the corresponding domain name is also available. Remember that your business may evolve; make sure that the business name you select is adaptable as things change. You can also consider the emotions you want your business name to evoke in your customers.

• How do I find out if a business name is available?

  The best way to find out if your business name is already taken is to check your local small business association or company registry. These let you look up the name you plan to use (sometimes for a fee) and check if it’s already being used, or has been used in the past. It’s a good idea to do a domain search to make sure that the accompanying domain is also available. You can do this via any domain company.

• Do I have to register my business name?

  It’s a good idea to register your business name. Check local regulations, as this happens in different ways in different countries. In the US, you can register your business entity name, trademark, doing business as (DBA), and domain. All of these offer some levels of protection for different parts of your business. This can be a complex area, so it makes sense to get help with business registration so you get the type of business registration that’s right for you.

• What is a good slogan?

  A slogan is a word or phrase used in marketing and advertising campaigns.The best slogans are memorable and evoke some emotion or feeling in the people viewing the campaigns. The same slogan is often used for different ads and marketing images within the same campaign. Slogans are generally short and catchy, and can identify a benefit for the consumer. They usually help to create an image of the brand and the product in relation to the current campaign.

• What is the difference between a slogan and a tagline?

  The terms slogan and tagline are often mixed up. Not everyone agrees on the difference. According to marketing experts Hubspot, a slogan is like a “mini mission statement” for your brand. Slogans are usually attached to particular marketing campaigns. Taglines are an integral part of your brand and are often seen next to the company logo. Like slogans, taglines are often short and memorable. Since taglines are part of a company’s branding, they are used for much longer than slogans.

• Why do I need a slogan or a tagline?

  Both slogans and taglines help market and promote your brand. A tagline goes with your logo to tell the world what your business is about. A slogan is part of marketing campaigns. You need both slogans and taglines to make it easier for consumers to remember your brand and your products. It can be difficult to come up with a tagline or slogan. Consider hiring a slogan writer or tagline writer who’s an expert in this type of brand promotion.