I will create a PR strategy brief for your product launch or brand

J
jonlenaway
J
jonlenaway
Jon L

About this gig

I will create a PR strategy built around your specific product, announcement, or brand not a fill-in-the-blank template.


I've developed PR strategies for Activision (Call of Duty, Guitar Hero), Microsoft (Xbox, Halo), SteelSeries, Survios, and dozens of technology and gaming brands. I took SteelSeries from #4 to #1 in media share of voice in two years.


What you'll receive:

  • Core messaging and positioning
  • Target audience definition
  • 3+ media angles tailored to your story
  • Recommended media targets (Standard+)
  • Competitive media landscape scan (Standard+)
  • Campaign timeline with milestones (Standard+)
  • Full messaging document with talking points (Premium)
  • 90-day PR roadmap with tactical calendar (Premium)


Industries I specialize in:


  • Gaming and interactive entertainment
  • Consumer technology and hardware
  • Blockchain, Web3, and emerging tech
  • SaaS, apps, and digital products


Every strategy is written by me personally. I've built PR plans for product launches, company announcements, crowdfunding campaigns, rebrandings, and crisis situations.


This is senior-level strategic thinking at a fraction of agency retainer pricing.

Get to know Jon L

Jon L

Senior PR Strategist

  • FromUnited States
  • Member sinceSep 2018
  • Languages

    English
Tech PR pro with 20+ years pitching reporters, writing releases, and building the media relationships that get products covered. I've represented Activision, Microsoft, Bayer, WB Games, and dozens of tech brands. Took SteelSeries from #4 to #1 in media share of voice in two years at DKC. I specialize in gaming, consumer hardware, and emerging tech — blockchain, Web3, VR. If your product is complex, that's where I do my best work. AI-integrated tracking workflows mean faster turnaround without sacrificing quality.

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