I will create an omnichannel strategy to grow your business


Vetted Pro
Top Rated
Vetted by Fiverr Pro
Mary Arbelaez was selected by the Fiverr Pro team for their expertise.
About this gig
Omnichannel strategy is what makes your brand feel like one brand. If you sound different on Instagram, email, your website or in store, customers get confused and trust drops. I help you build a consistent customer experience across every channel.
I'm Mary, the Brand Strategy and Marketing Strategist behind Any Brand Place, a strategy studio with 9+ years of experience. I map your customer journey, then define what each channel says, how it sounds and where it leads, so every touchpoint drives sales.
Your omnichannel marketing strategy includes:
- Omnichannel audit of your current channels
- Customer journey mapping and CX strategy
- Messaging for each stage of the funnel
- Brand voice and tone for every channel
- Writing guidelines and brand consistency rules
- Channel by channel direction: social media, email marketing, website and ecommerce
- Content pillars and content strategy
- Personalization framework
- Cross channel execution roadmap
Ideal for B2B and B2C brands already active on several channels, online or in store.
Tell me which channels you use today. I'll show you how I've connected them for other brands and which package fits.
Order now!
Get to know Mary Arbelaez
Vetted Pro
Brand Strategy and Digital Marketing Strategy
Top Rated
Mary Arbelaez is part of the Fiverr Pro catalog and has been hand-picked by a dedicated Fiverr Pro team for their skills and expertise.
Vetted for
Marketing Strategy
- FromVenezuela
- Member sinceJun 2018
- Avg. response time2 hours
- Last delivery4 days
Languages
English, Spanish

Klygo
Animal Protection Organization

SOVATS
Jewelry Manufacturing & Design

Miriam Pascual
Mental Health Care
My Portfolio
Other Marketing Strategy Services I Offer
FAQ
What is included in the omnichannel strategy?
An omnichannel audit, customer journey mapping, messaging for each stage of the funnel, brand voice and tone, channel guidelines for social media, email marketing and ecommerce, content pillars, a personalization framework and a cross channel roadmap, depending on your package.
How is this different from a general marketing plan?
A marketing strategy decides where to invest and what to publish. An omnichannel marketing strategy connects every channel, so your website, social media, email and store deliver one customer experience and move buyers to the next step of the funnel.
Do I need to have all my channels already set up?
No. If you're launching new channels, I define their role in your customer journey from the start. It works best when you already have 2 or 3 active channels, like social media, email or ecommerce, and feel they're disconnected.
Will you create content or only the strategy?
I deliver the omnichannel strategy, messaging and content strategy your team needs to create content with brand consistency. If you want a social media manager to create and publish it every month, my Community Manager GIG covers that.
Can I see an example before ordering?
Of course. Send me a message and tell me which channels you use today. Then I'll send you an example of an omnichannel strategy and customer journey map I've delivered, anonymized to protect my client.
How do you tailor the omnichannel strategy to my specific audience?
I start with your target audience: where they find you, what they need at each stage of the customer journey and what stops them from buying. Then I adapt every message, channel and personalization rule to that journey.
Can this work for small businesses or solopreneurs?
Yes. Small businesses and startups benefit the most, because every channel has to pull its weight. I keep the omnichannel plan practical, so a founder or a small team can improve the customer experience without extra tools.
Is this service suitable for physical businesses?
Yes. I connect your retail store with your online channels: what customers see on social media, what they hear in store and what they receive through email marketing after they buy, so the in store and online experience feel like one brand.
Can I request a specific format for the final delivery?
Yes. I deliver a clear, visual PDF with your customer journey map, messaging and channel guidelines, ready to share with your marketing team. If you need another format, tell me before I start and I'll adapt it.
Do you guarantee specific results?
I can't promise specific numbers, because results depend on execution and your market. What I guarantee is a clear omnichannel strategy based on real data, delivered on time and adjusted with you so it fits your business and your customers.
2 reviews for this Gig
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Rating Breakdown
- Seller communication level
- Quality of delivery
- Value of delivery
Sort By
T temazcal_life

United States
Ongoing collaborationI have requested two strategy services from Mary, and the delivery has impressed me every time. The work is thorough, very detailed, and perfectly positioned for our brand. I will continue to work with her.
$400-$600
Price
8 days
Duration
J 
Seller's Response
Helpful?S seattlejeff

United States
Ongoing collaborationThis is my second project with Mary and she continues to delivery impeccable work, communicate reliably, and provide essential insight and understanding as I develop my brand!
$200-$400
Price
10 days
Duration
J 
Seller's Response
Helpful?
2 reviews for this Gig
| (2) | ||
| (0) | ||
| (0) | ||
| (0) | ||
| (0) |
Rating Breakdown
- Seller communication level
- Quality of delivery
- Value of delivery
Sort By
T temazcal_life

United States
Ongoing collaborationI have requested two strategy services from Mary, and the delivery has impressed me every time. The work is thorough, very detailed, and perfectly positioned for our brand. I will continue to work with her.
$400-$600
Price
8 days
Duration
J 
Seller's Response
Helpful?S seattlejeff

United States
Ongoing collaborationThis is my second project with Mary and she continues to delivery impeccable work, communicate reliably, and provide essential insight and understanding as I develop my brand!
$200-$400
Price
10 days
Duration
J 
Seller's Response
Helpful?

