
Yusuf T
Marketing Data Engineer
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Marketing Data Infrastructure Specialist
Entrepreneur • Freelance
Dec 2025 - Present • 5 mos
Architecting and deploying high-precision server-side tracking pipelines using Google Cloud Platform to bridge data gaps between web platforms and ad algorithms. Establishing centralized "Single Source of Truth" architectures using Google Tag Manager, reducing script bloat and improving front-end page load performance. Engineering custom jQuery listeners and structured Data Layers to capture high-intent conversion signals (form_submit) on complex, AJAX-based web applications. Implementing SHA-256 cryptographic hashing protocols on user data prior to server transmission, ensuring strict GDPR/CCPA compliance and data governance.