JOSEPH EXPERT

Digital Marketing Assistant

Jun 2022 - Present • 4 yrs 3 mos

Provided hands-on digital marketing and social media advertising support to small businesses, helping them establish and improve their presence across Facebook and Meta platforms. Assisted with Facebook Page setup, Meta Business Suite, Meta Ads Manager, Facebook advertising, boosted posts, ad campaign setup, audience targeting, content promotion, campaign monitoring, and performance reporting. Supported the development and promotion of social media content designed to increase brand awareness, reach, engagement, website traffic, and customer visibility. Assisted with basic Facebook Ads and Meta Ads campaigns, including campaign organization, ad setup, audience selection, budget configuration, creative placement, and monitoring of campaign activity. Used Meta Business Suite and Ads Manager to manage advertising workflows, review campaign performance, monitor key metrics, and prepare basic reports. Analyzed metrics such as reach, impressions, engagement, clicks, cost, and overall ad performance to identify areas for improvement. Gained practical experience with social media marketing, Facebook marketing, Meta advertising, paid social media, digital advertising, ad creatives, campaign optimization, audience research, content marketing, social media management, and marketing analytics. Worked with small-business objectives to help improve their online visibility, social media presence, customer engagement, and digital marketing efforts. Developed a practical understanding of how businesses can use Facebook Ads, Meta Ads Manager, and social media advertising to promote products and services and connect with their target audiences. This hands-on experience strengthened my skills in Meta advertising, campaign management, social media marketing, digital marketing strategy, performance tracking, reporting, and paid advertising, providing a solid foundation for managing and supporting online advertising campaigns.

Meta Ads Creative Specialist

Aug 2024 - Jul 2026 • 1 yr 11 mos

Created and optimized Facebook Ads, Instagram Ads, and Meta advertising creatives for lead generation, eCommerce, product promotion, customer acquisition, and paid social campaigns. Developed complete ad creative concepts including AI UGC videos, AI video ads, product videos, static ads, short-form video ads, ad scripts, attention-grabbing hooks, headlines, captions, offers, messaging angles, and calls-to-action (CTAs). Produced multiple ad creative variations for A/B testing and creative testing, experimenting with different hooks, scripts, messaging angles, visual styles, AI avatars, voiceovers, product benefits, offers, CTAs, and creative concepts. Prepared Meta-ready advertising assets in vertical 9:16 and square 1:1 formats for Facebook and Instagram placements. Analyzed campaign performance metrics including reach, impressions, clicks, CTR, engagement, cost per result, leads, conversions, and campaign efficiency to identify opportunities for creative optimization. Used performance insights to refine hooks, messaging, visuals, offers, and CTAs and develop stronger advertising creatives. Specialized in Meta Ads creative, Facebook advertising, Instagram advertising, AI UGC ads, AI spokesperson videos, product advertising, eCommerce ads, lead generation ads, direct-response advertising, social media marketing, performance marketing, creative testing, A/B testing, and conversion-focused ad content. Specialized in Meta advertising, Facebook marketing, Instagram marketing, eCommerce marketing, lead generation, customer acquisition, paid social, performance marketing, AI advertising, AI UGC video ads, product marketing, conversion-focused advertising, direct-response marketing, creative testing, A/B testing, and social media advertising.

Social Media Assistant

Jun 2022 - Jun 2026 • 4 yrs

Created and managed advertising content and social media marketing campaigns for client pages, supporting brand awareness, audience engagement, website traffic, product promotion, and online visibility. Managed content calendars and posting schedules while maintaining consistent brand messaging. Developed and tested creative variations including ad copy, headlines, hooks, calls-to-action, images, graphics, short-form videos, product videos, promotional videos, and AI video ads. Tested different creative concepts and messaging angles to improve engagement and campaign performance. Monitored campaign performance and analyzed key metrics such as reach, impressions, clicks, engagement, video views, conversions, and ad performance. Prepared campaign reports and reviewed insights to identify creative opportunities, improve content strategy, and support campaign optimization. Gained experience in social media marketing, digital marketing, content marketing, social media advertising, paid advertising, Facebook Ads, Instagram marketing, TikTok marketing, ad creative development, campaign management, audience targeting, creative testing, marketing analytics, performance reporting, and advertising optimization. In 2026, adopted Zeely AI to scale and accelerate video ad production, reducing production workflows from days to hours. Used Zeely AI to create AI video ads, AI UGC ads, AI product videos, AI commercial videos, AI promotional videos, AI social media ads, and AI marketing videos. Applied AI-powered video creation workflows for TikTok, Instagram Reels, Facebook Ads, YouTube Shorts, Shopify stores, eCommerce brands, dropshipping businesses, startups, products, and online businesses. Experienced in AI video generation, AI UGC content, AI spokesperson videos, product advertising, video ad creatives, social media video marketing, and conversion-focused advertising content.