
Joseph Olaitan
Organic Spotify Playlist Marketer
Skills

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Work experience
Senior Digital Music Marketer & Audience Growth Strategist
Alphabet • Freelance
Jan 2023 - Present • 3 yrs 9 mos
Cross Platform Traffic Conversion: Built and executed over 250+ targeted YouTube to Spotify funnel campaigns, driving multi platform algorithm triggers and sustained monthly listener growth for independent artists. Editorial & Independent Curation: Established a network of 100+ active, niche-specific playlist curators across Tier-1 markets (US, UK, CA, DE, AU), resulting in an average 35% increase in organic save to stream ratios per campaign. Algorithmic Triggering: Optimized release rollout strategies that successfully landed 40+ client tracks onto Spotify algorithmic playlists (Discover Weekly and Release Radar) within 3 to 6 weeks of launch. Cross Genre Success: Managed promotion strategies across Afrobeats, Hip Hop, Pop, Reggae, and R&B, delivering over 15 million combined organic streams across client catalogs.