
Joseph S
Email marketing Expert and website designer
Skills

See my services


Portfolio
Work experience
Lifecycle Email Marketing Specialist
Upwork • Freelance
Nov 2024 - Present • 1 yr 8 mos
I design customer lifecycle email marketing strategies that guide subscribers from initial sign-up through long-term customer retention. My work focuses on developing automated customer journeys, onboarding sequences, educational campaigns, product adoption emails, renewal reminders, re-engagement campaigns, and loyalty marketing initiatives. Using platforms including HubSpot, ConvertKit, ActiveCampaign, and Mailchimp, I build personalized automation workflows that improve customer experience while increasing conversions. I analyze subscriber behavior, optimize segmentation, improve inbox placement, reduce bounce rates, and refine messaging based on campaign analytics. Every project emphasizes sustainable list growth, stronger engagement, and measurable return on investment.
Fiverr
Freelance • 3 yrs 9 mos
Email Campaign Manager
Sep 2024 - Present • 1 yr 10 mos
I manage end-to-end email marketing campaigns for businesses looking to generate leads, nurture prospects, and improve customer engagement. My responsibilities include campaign planning, email calendar creation, audience segmentation, newsletter production, promotional campaigns, product launch emails, drip campaigns, and lead nurturing sequences. I optimize email performance using analytics, A/B testing, subject line optimization, personalization, responsive email templates, and audience targeting. I regularly monitor open rates, click rates, conversions, unsubscribe rates, spam complaints, and deliverability metrics to improve campaign performance. I have extensive experience using Mailchimp, Brevo, ActiveCampaign, Campaign Monitor, Constant Contact, MailerLite, ConvertKit, and HubSpot Email Marketing to create scalable email marketing systems that consistently deliver measurable business results.
Email Marketing Consultant
Aug 2024 - Present • 1 yr 11 mos
I work with businesses to develop comprehensive email marketing strategies that drive lead generation, customer retention, and revenue growth. My consulting services include email marketing audits, automation planning, campaign optimization, deliverability improvements, audience segmentation, content strategy, and performance reporting. I build customized email funnels, promotional campaigns, newsletters, abandoned cart sequences, lead magnets, onboarding emails, reactivation campaigns, and customer engagement workflows using Klaviyo, Mailchimp, Omnisend, MailerLite, ActiveCampaign, ConvertKit, and HubSpot. I also provide recommendations for list growth, email compliance, conversion optimization, and campaign scalability based on data-driven insights and industry best practices. These entries use relevant keywords naturally—such as email marketing, Klaviyo, Mailchimp, ActiveCampaign, automation, segmentation, A/B testing, deliverability, customer journey, newsletters, abandoned cart, Shopify, conversion optimization, and campaign management—while remaining realistic for a freelance Fiverr/Upwork profile.