I will properly setup google ads conversion tracking

In a measurement session, we will go through your website and map out in a Google sheets all the important actions to help understand how your visitors are engaging. We will also discuss advance retargeting strategies to avoid spamming your visitors and reduce ad spent cost.

After a measure plan, I will send you the plan in a spreadsheet attached with an offer to implement the work.

Depending on your platform and the available information. We can track view item list, select item, view item, add to cart, view cart, begin checkout, add shipping info, add payment info, purchase and more. All this come with product information and values.

With enhanced conversion, we send customer data with the conversion to help Google Better optimized. For example: email, phone number, zip code, first & last name, etc..

I am familiar with both Google cloud and Stap.io. I recommend stape.io for the low cost.

The standard installation is done using the GTM web container. Meaning, GTM will send data to GAds directly. This mode is called third party installation. When it comes to third party, your data can be blocked by ad blocker, iOS devices, and browser who restrict tracking.

Here, the installation is done using the GTM server container. Meaning, GTM will send data to server and then to GAds server. This mode is called first party installation. It gives you more data and help you extend the cookie lifetime on iOS devices.