I'm Jourdan "Jayo" Joseph — a 25-year-old basketball & lifestyle creator based in California. I make high-energy, native-feeling short-form content for an active, predominantly male audience built on discipline and authenticity. Over 4+ years and 100+ brand partnerships across lifestyle, fitness, and sports culture, I've helped brands turn scrolls into conversions — not just views. My framework is simple: Hook → Value → Conversion.... Read more