j
jovitabu

Jovita B

@jovitabu

Performance Marketing Specialist, Creative Strategist

Australia
Lithuanian, English, Russian
About me
Hey! 🌱 I’m Jovita — a performance marketer with an engineering degree: creativity, strategy & numbers in one. 6+ years across startups, agencies and e-commerce brands in paid media, performance marketing and creative. Currently working on marketing consultancy, paid-media management, AI video ads and building an e-commerce brand from scratch. Can help with: 🔴 Meta, Pinterest, TikTok & Snapchat ads 🔴 Paid-media & creative audits 🔴 Growth strategy, launches & optimisation 🔴 Creative strategy, copy & AI video ads Based in Australia, working worldwide. Let’s make marketing perform. ✅... Read more

Skills

j
jovitabu
Jovita B
Offline • 
Average response time: 1 hour

See my services

Video Ads & Commercials
I will create ai video generated ads that brings strong ROI
From$220 / projectMore details

Work experience

Freelance

Freelance Performance Marketing Specialist

Freelance • Freelance

Mar 2024 - Present • 2 yrs 6 mos

Freelance Performance Marketing Specialist supporting e-commerce brands and agencies across Pinterest, Meta and performance-led creative. — Managed Pinterest media buying and organic growth for e-commerce accounts across beauty, wellness, fashion, home and lifestyle. — Launched and optimised multi-market Pinterest campaigns, including catalogue and creative-led campaign structures across the UK, EU, US and ANZ. — Build phased testing plans to identify winning markets, products, audiences and creative concepts before scaling budgets. — Conducted account audits, competitor and keyword research, Pinterest SEO reviews, board architecture and content-pinning strategies for brands including FitCherries, The Longevity Store and Roha Home. — Owned ongoing campaign optimisation, creative reviews, reporting and proactive client communication across multiple client accounts (5-10 at a time). — Developed Meta Ads strategies for DTC wellness brands, including campaign structures, creative testing systems, budget allocation, offer-led promotions and weekly winner/loser analysis. — Created performance-focused ad copy, creative briefs and landing-page recommendations, using insights from campaign data, customer objections and competitor research. — Produced and tested conversion-focused paid-social creative, from UGC style product explainers to multiscene AI-assisted video ads, for supplements, fashion and beauty brands. — Built practical marketing systems, including reporting frameworks, creative-performance trackers, campaign naming conventions, tracking processes and agency SOPs. Client experience spans education, fitness, retail, beauty and skincare, hospitality, events, furniture, cleaning, photography and e-commerce.