I will develop a brand positioning strategy for your business
Brand and Content Manager
About this Gig
Most brands have great products but fuzzy positioning. Buyers can't quite explain why they should choose you and neither can you.
I fix that.
I'm a brand strategist with 10+ years across global fashion, premium consumer goods, and luxury manufacturing leading campaigns from Milan to São Paulo to Los Angeles, working with highly loved brands and benchmarking strategy against the biggest firms in the market. Now I work directly with small brands that deserve the same clarity of thinking.
What I deliver is a strategic foundation your whole business can build on: clear positioning, defined voice, and messaging that actually connect with your audience and converts.
- Brand positioning statement (ownable and specific)
- Competitive landscape snapshot
- Target audience definition and insight
- 3-5 messaging pillars with tone of voice
- Brand narrative / origin story framework
Available in English, Italian, and Portuguese.
Not for you if you need a logo. This is pure strategy the thinking that makes design decisions easy.
Business type:
Corporates
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SMBs
Industry:
Beauty & cosmetics
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Fashion & apparel
•
Hospitality
FAQ
Do you work with brands that have no existing strategy at all?
Yes, that's actually the ideal starting point. A blank slate means we build something true to your brand, not patched over old positioning.
What do you need from me to get started?
A short brief or conversation about your brand, product, target customer, and any competitors you admire or want to distance yourself from. I'll send you a simple intake form after purchase.
My brand already has a logo and visuals. Can you still help?
Just message me before ordering. I send custom offers for larger or more complex projects, no need to force your needs into a fixed package.
About Revisions
Revisions included vary by package (1, 2, or 3 rounds). A revision means refining the strategy based on your feedback, adjusting positioning angles, messaging tone, or audience focus. It does not include a full change of brief. To keep the process smooth, I ask for consolidated feedback in the end.

