Julien Moreau

Google Ads PPC Specialist

Freelancer.com • Freelance

Feb 2020 - Present • 6 yrs 5 mos

As a Google Ads Specialist, I help local service businesses turn their advertising budget into qualified leads and measurable business growth. My focus is not simply creating campaigns, but building a complete advertising system that attracts the right customers while reducing wasted ad spend. I have experience planning, setting up, managing, and optimizing Google Ads campaigns for service-based businesses, with particular expertise in plumbing companies, roofing contractors, and pest control services. Every business has different goals, so I begin by understanding the company's services, target audience, competition, and local market before creating a campaign strategy. From keyword research and account structure to compelling ad copy, bidding strategies, audience targeting, conversion tracking, and ongoing optimization, every part of the campaign is designed to improve lead quality and maximize return on investment. I also provide comprehensive Google Ads account audits to identify hidden issues that may be limiting performance. This includes reviewing campaign structure, search terms, keywords, ad relevance, Quality Score, bidding strategies, extensions, landing page experience, conversion tracking, and overall account health. After the audit, I provide clear recommendations and implement improvements that help businesses generate better results. My goal is to build long-term partnerships by delivering transparent communication, data-driven decisions, and continuous campaign improvements. Whether you're launching your first Google Ads campaign, scaling an established business, or improving an underperforming account, I focus on creating strategies that generate consistent leads, increase conversions, and support sustainable business growth. Every project is handled with attention to detail, professionalism, and a commitment to helping businesses succeed in competitive local markets.