Juli Rougier
Virtual Assistant for Ecommerce Brands, Marketing and Store Management
Skills
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Portfolio
Work experience
Founder & E-commerce Operations Manager
Freelancer.com ⢠Self-employed
Jun 2019 - Present ⢠7 yrs
Founder and lead strategist for a circular economy brand specializing in premium imported goods. I manage the entire business lifecycle, from international sourcing to final conversion, focusing on data-driven scalability and ROI. Key Contributions: ⢠End-to-End E-commerce: Built and optimized storefronts on Shopify and Mercado Libre, implementing automated sales funnels that drive consistent revenue. ⢠Growth & Paid Media: Executed organic and paid (Meta Ads) strategies, achieving high engagement and market penetration in the resale niche. ⢠Sourcing & Logistics: Managed direct imports from China, coordinating supply chain logistics and inventory optimization based on trend analysis. ⢠Content Strategy: Produced high-conversion multimedia content (Reels/Static) designed to build brand authority and trust. ⢠Customer Success: Developed retention systems and managed high-volume sales inquiries through persuasive communication.
POLITICO
Freelance ⢠5 mos
Communications Coordinator | German Maldonado - City Council Campaign
Oct 2025 - Dec 2025 ⢠2 mos
Designed and executed the comprehensive digital marketing plan for a political campaign, focusing on brand positioning and audience engagement. I specialized in aligning strategic communication with regional objectives through multi-channel content. Key Contributions: ⢠Content Strategy & Production: Created both scheduled and real-time content, including scriptwriting for speeches and high-impact audiovisual pieces. ⢠Brand Voice & Alignment: Managed the communications roadmap across social media, ensuring consistent messaging and brand integrity. ⢠Media Collaboration: Directed a special territorial edition for a local newspaper, bridging the gap between digital strategy and traditional media. ⢠Agile Project Management: Executed fast-paced communication tactics, adapting messaging to evolving campaign dynamics and data sentiment.
Communications Coordinator | Walter Klix - Mayoral Campaign
Sep 2020 - Dec 2020 ⢠3 mos
Strategic Seasonal Contract Led the end-to-end digital marketing strategy for a high-stakes municipal campaign. My mission was to position the candidateâs brand through a 360° approach, covering everything from market analysis to final execution and performance measurement. Key Contributions: ⢠Full-Cycle Strategic Planning: Developed and executed the complete digital roadmap, including internal/external analysis, KPI setting, and real-time feedback loops. ⢠Web Development & Design: Designed and launched the candidateâs official website, optimizing it for clear message delivery and voter engagement. ⢠Political Copywriting & Speechwriting: Authored persuasive scripts for community meetings and high-conversion Reels, ensuring the campaign's core proposals were impactful and easy to digest. ⢠Team Leadership: Supervised social media management and community managers to maintain a cohesive and fast-paced communication flow.