Momodou B

Aperture Dynamics Visual Marketing Studio

Aperture Dynamics Visual Marketing Studio • Self-employed

Mar 2018 - Present • 8 yrs 2 mos

Led the visual strategy and production for a diverse portfolio of retail, e-commerce, and direct-to-consumer brand clients. Specialized in translating marketing objectives into high-conversion visual assets, managing projects from creative concept through to final retouched delivery. Served as the primary client liaison for major accounts, ensuring brand consistency and campaign objectives were met or exceeded. Campaign Performance & Client Growth: Conceptualized and executed the flagship seasonal promotional photography for a national retail chain's "Summer Home Refresh" campaign, contributing to a 23% year-over-year sales increase for featured product categories and securing the studio as their primary visual content partner for three consecutive years. Developed and maintained long-term visual content partnerships with over 15 e-commerce brands on Shopify and Amazon, managing their entire product lifecycle imagery from launch to promotional sales, resulting in an average client retention rate of 2.5 years. Directed and shot a promotional campaign for a boutique fitness apparel brand that generated a 4.8% click-through rate (CTR) on Facebook/Instagram ad placements, 45% above the industry average for the sector, directly attributed to the bold, action-oriented imagery. Process Innovation & Operational Efficiency: Designed and implemented a streamlined digital asset management (DAM) and post-production workflow utilizing Capture One Live Capture and Adobe Lightroom presets, reducing average project turnaround time by 30% while maintaining stringent quality control, enabling the studio to handle a 40% larger client volume. Pioneered the studio's remote art direction service for out-of-state clients, utilizing live-streaming during shoots and cloud-based proofing galleries, which expanded the studio's serviceable market and now accounts for ~35% of total revenue.