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Kacper
@kacper_kolatek
SEM Specialist, Technical SEO Specialist
Poland
Polish, English
About me
I am a polish marketing-focused graduate and SEM Specialist with experience in developing Google Ads campaigns and executing complex SEO strategies. I have a strong background in technical website optimization and SEO copywriting, utilizing tools like Ahrefs, Screaming Frog, Neuronwriter, GTM, GA4, GSC and many others to achieve business objectives. I am looking for job opportunites that will center around these fields. I am very open to discuss all the necessary details to get things done as best as possible.
Skills
Kacper
Offline •
See my services
Technical SEO
I will make a comprehensive technical SEO audit
Work experience
Self Employed
Full-time • 3 yrs 7 mos
Technical SEO Specialist (Project-based)
Mar 2026 - Jun 2026 • 3 mos
CFTN SP. Z O.O., Poznan - Executed international SEO strategies for a foreign client in English. - Utilized specialized SEO software including SE Ranking, Xenu, Ahrefs, and Screaming Frog. - Conducted comprehensive technical website optimization in close collaboration with the Development team. - Expertise and use of Google tools (Search Console, Analytics 4, Tag Manager, PageSpeed Insights, etc.). - Authored professional, SEO-optimized articles in English. - Managed project coordination and direct client communication. - Reported KPIs (Traffic, Conversions, Rankings) directly to stakeholders. - Monitored backlink profiles and continuously eliminated technical on site errors. - Conducted link-building campaigns and competitor analysis using advanced SEO tools.
SEM Specialist
Dec 2023 - Apr 2026 • 2 yrs 4 mos
4 REAL Sp. z o.o., Czestochowa - Developed and managed Google Ads campaigns for diverse clients. - Implemented key conversion tracking and optimized ads utilizing all Google Ads features. - Demonstrated advanced proficiency in SEO tools (Ahrefs, Google Tag Manager, GA4, Screaming Frog, Semstorm, GSC, Schema.org). - Executed extensive SEO optimization for clients in both informational and e-commerce sectors. - Utilized AI tools to streamline and enhance SEM optimization. - Designed content plans for client blogs and established GTM events linked with GA4. - Developed custom GA4 reports to ensure optimal performance tracking. - Optimized Core Web Vitals using tools like PageSpeed Insights. - Performed On-page and Off-page SEO (content optimization, internal/external linking, tech and UX audits, troubleshooting). - Compiled keyword tracking lists and formulated optimization strategies based on Ahrefs and Semstorm data. - Managed content via various CMS platforms (Custom, PrestaShop, WordPress). - Drafted and published sponsored articles.
SEO Copywriter
Feb 2022 - Feb 2023 • 1 yr
E-Trade Rafal Maryniak, Wroclaw - Authored product descriptions for diverse categories (Home - Appliances, Electronics, Jewelry, Toys). - Utilized SEO platforms (Semstorm, Google Trends, Google Ads, Google Analytics). - Crafted highly optimized SEO content and automated customer email sequences. - Translated texts into English and managed corporate blog content. - Edited, proofread, and conducted extensive bilingual research (Polish/English). - Operated advanced CMS panels proficiently.
