Kalash A

Senior Brand Manager

Ricardo Elevators • Full-time

Apr 2024 - Present • 2 yrs 5 mos

Lead global brand and growth marketing for a premium home elevator business operating across India, Malaysia, Indonesia, and Australia. Work directly with founder-directors across brand strategy, performance marketing, GTM, franchise expansion, lead generation, and commercial growth. • Scaled the business from 4 to 25+ offices across 3 countries in 18 months. • Built multi-country lead generation systems delivering 1,600+ domestic and 280+ international leads per month. • Built and launched a franchise ecosystem that secured 8 domestic and 3 international franchise wins, contributing $455K+ in new business. • Manage a $284K+ annual omnichannel marketing budget across Meta, Google, influencers, exhibitions, partnerships, PR, OOH, radio, and digital. • Built a domestic revenue pipeline exceeding $738K per month. • Designed funnel experiments and A/B tests that increased sales by up to 9x in underperforming markets. • Implemented AI-powered CRM automation with projected annual savings of $17K–$23K. • Built global brand communication standards across multiple markets.

Freelance Digital Consultant

Fiverr • Freelance

Nov 2017 - Present • 8 yrs 10 mos

I’ve been working with international clients as a freelance digital consultant since 2017, long before AI became part of everyday content and marketing workflows. Over the years, I’ve completed 100+ projects for 80+ international clients across F&B, real estate, travel, personal branding, financial services, SaaS, and retail. • Delivered projects spanning SEO, content writing, website copy, digital marketing, growth strategy, and user acquisition. • Led 15+ website and e-commerce launches across Shopify, WordPress, and Wix. • Developed SEO strategies and content systems for organic growth. • Audited and optimised marketing funnels, landing pages, campaigns, and digital customer journeys. • Built niche digital communities from 20 to 250+ active members through organic, value-first content. I still believe good content starts with research. I’ll happily use AI where it helps, but when I need to understand something properly, I’m still more likely to open Google and read than simply ask a prompt.

Senior Brand Strategist & Performance Marketer

The Waffle Co • Full-time

Dec 2021 - Mar 2024 • 2 yrs 3 mos

Worked closely with the founders of a fast-growing QSR franchise brand, leading brand strategy, performance marketing, franchise growth, digital acquisition, and new concept launches. • Helped scale the brand from 90 to 150+ stores across India, with international franchise expansion into Canada and Qatar. • Led the nationwide “Everything at $1.10” campaign across 26 states, generating approximately $34K in single-day sales. • Managed digital acquisition across Meta, Google Ads, influencers, and food aggregators. • Built a $70K/month franchise revenue pipeline and contributed to $109K+ in new franchise sales. • Built a 150+ creator and influencer network for hyper-local growth. • Developed and launched Sof.tea, a bubble tea concept, from strategy through execution. • Improved organic traffic from 2,000 to 6,000 monthly visits through SEO and content strategy. • Built customer loyalty, marketplace, and conversion optimisation systems.