k
karanboury

Karan B

@karanboury

Creative Brand and Content Strategist

India
English, Hindi, Punjabi
About me
I turn scattered brand content into a strategic system. 8+ years in content strategy and brand voice — including a Lenovo project by their Beijing HQ and rolled out globally — plus consumer retail & lifestyle, healthcare, and BFSI brands across India, Singapore, and the Caribbean. My own framework, the Content Engine Blueprint, covers positioning, voice, pillars, and copy that converts. New to Fiverr, not new to the work. Senior-level strategy, on every project. Have something in mind? Message me. And I'll tell you exactly how I'd approach it.... Read more

Skills

k
karanboury
Karan B
Offline • 

See my services

Content Strategy
I will develop your content strategy and brand voice

Portfolio

Work experience

upGrad

Assistant Manager - Content & Communications

upGrad • Full-time

Jan 2025 - Jan 2026 • 1 yr

- Led content strategy and messaging across marketing, sales and creative at upGrad, helping bring fragmented content efforts into a more consistent system. - Worked across messaging architecture, content strategy, thought leadership, brand storytelling and sales enablement. - Scaled the blog engine, built a 90K+ LinkedIn community around defined content pillars, developed 30+ learner success stories, and created sales content including emailers, pitch aids and handbooks.

Self_employed / Freelance

Independent Communications Consultant

Self employed / Freelance • Self-employed

Dec 2023 - Jan 2025 • 1 yr 1 mo

- Provided freelance content strategy and messaging support to independent clients, helping translate ideas and offerings into clearer, audience-focused communication. - Also contributed to mental-health awareness communication through volunteer work.

DS_Classes Betul

Senior Copywriter

DS Classes Betul

Aug 2023 - Dec 2023 • 4 mos

Worked across brand voice, messaging and content for an AI-powered education platform. Developed a voice-and-tone framework across social, CRM and in-app communication, launched a PR-facing editorial newsletter, and created product-launch and internal culture communication.