k
karanmathursg

Karan M

@karanmathursg

Influencer and UGC Strategy Expert

Indonesia
English
About me
build influencer & UGC programs that convert — not just reach. Founder of Buzzinly. 20 years scaling brands across 45 APAC markets including SEA, Japan, India & Australia. I fix three things: → Vague briefs that confuse creators → Wrong influencer fit killing ROI → UGC that looks good but doesn't convert What you get: ✅ Strategy anchored to business goals ✅ Data-driven creator selection ✅ End-to-end campaign management Message me with your goal. I'll respond within 24 hours.... Read more

Skills

k
karanmathursg
Karan M
Offline • 

See my services

Influencer Management
I will build your influencer marketing list for apac
From$45 / projectMore details

Portfolio

Work experience

ArabyAds

VP Strategic Partnerships

ArabyAds • Full-time

Feb 2024 - May 2025 • 1 yr 3 mos

🔹 Software as a Service (SaaS) | MarTech | Influencer Marketing 🤳🏼 indaHash is a global Influencer Marketing platform with full-service influencer programs and SasS offering. Key Responsibilities: 👉🏽 Lead new business development across APAC markets. 👉🏽 Manage APAC P&L and ensure healthy profitability, 👉🏽 Establish and foster strategic relationships with key media agencies and direct clients. 👉🏽 Open operations in India, recruit sales and operations team, and register first wins. 👉🏽 Collaborate with operations team for success campaign executions. 👉🏽 Won full year campaigns for top consumer electronics brand in Singapore (100+ content)

Insiders

Region Director

Insiders • Full-time

Jan 2018 - Feb 2024 • 6 yrs 1 mo

🔹 User Generated Content (UGC): Ratings & Reviews, Sampling, Social The Insiders is a global platform for User Generated Content and word-of-mouth advocacy. Key Responsibilities and Impact: 👉🏽 Lead New Business Development in APAC 👉🏽 Expanded to South Korea, Australia and Japan 👉🏽 Recruited and coached an effective sales team 👉🏽 Managed operation team performance across the region

FrieslandCampina

Marketing Director

FrieslandCampina • Full-time

Jul 2016 - Jan 2018 • 1 yr 6 mos

Led Go-To-Market (GTM) strategy development and execution for new market entry in Myanmar. Designed the full product portfolio including brand proposition, product formats, packaging, and price points. Developed and rolled out a complete marketing plan within a two-month timeframe for one of the world's largest dairy companies.