Karla Sandoval

Co-Founder and Board Member

ProMx Negocios Internacionales • Self-employed

Mar 2020 - Present • 6 yrs 2 mos

Corporate Identity & Global Brand Positioning: As a Co-Founder at ProMx, I led the creation of the company's brand identity and digital footprint. I focused on developing a high-level visual language that aligned our investment services with international market standards, directly managing the redesign of our core brand assets and user experience. Key Responsibilities & Achievements: Strategic Brand Architecture: Led the comprehensive redesign of the corporate logo and official website to strengthen our global positioning. I focused on a minimalist and professional visual language that reflected our company’s reliability and high-level consulting expertise. UX & Digital Strategy: Directed the navigation mapping and interface design for our digital platforms. My goal was to improve user engagement and ensure that our digital footprint effectively communicated our complex service offerings to international partners. Institutional Communication: Developed all corporate collateral and investment presentations. I ensured that every touchpoint followed a cohesive and sophisticated brand narrative, which was crucial for building trust with board members and stakeholders. Founding Vision: Beyond the creative scope, I participate in high-level decision-making regarding market expansion and investment strategies. This gives me a unique perspective on how brand perception directly impacts a company’s valuation and growth. Core Impact: Being a co-founder and board member at ProMx gives me a business-first approach to design. I understand that a brand is a financial asset, and I bring this strategic mindset to every project, ensuring that visual identities are built to scale and attract high-value opportunities.

Marketing Manager

Knoware • Full-time

Jul 2017 - Dec 2024 • 7 yrs 5 mos

Strategic Brand Development & Market Leadership: At Knoware, I spearheaded the marketing and brand strategy for both the company and its diverse ecosystem of international clients and strategic allies. This role required a high degree of creative adaptability, as I was responsible for developing and maintaining distinct visual identities across various industries, ensuring each project met specific market demands and business goals. Key Responsibilities & Achievements: Multi-Brand Orchestration: Directed the visual identity and communication strategies for a wide range of clients and partners. I managed multiple brand voices simultaneously, pivoting styles from minimalist tech aesthetics to robust industrial branding without compromising quality or strategic intent. Adaptive Design Strategy: Developed tailor-made marketing ecosystems for allies, including logo design, editorial design, and digital assets. My focus was always on creating market-fit designs that resonated with each client’s unique target audience. End-to-End Campaign Management: Led the execution of high-impact marketing materials for diverse sectors. This included everything from technical brochures and industrial flyers to high-conversion digital ad campaigns and social media presence. Strategic Consultation: Acted as a lead consultant for partners, translating complex business objectives into cohesive visual narratives. I ensured that every design choice was backed by market research and competitive benchmarking. Consistency & Scale: Implemented rigorous brand guidelines for both internal and external projects, ensuring that as our allies grew, their visual identity remained scalable, professional, and globally competitive. Core Impact: My tenure at Knoware refined my ability to think like a business owner and act like a creative director. I bring this dual perspective to my Fiverr clients, providing the agility to adapt to any industry with the strategic seniority to ensure growth.