Karl D

Freelance Web Designer & UI/UX Designer

Bloom • Freelance

May 2026 - Jul 2026 • 2 mos

Designed and developed a premium, conversion-focused website for BloomYard Outdoor Living, a landscaping and outdoor living company specializing in landscape design, garden installation, lawn maintenance, and outdoor transformations. The objective was to establish a professional online presence that would increase credibility, showcase completed projects, and generate more consultation requests. I designed a clean, nature-inspired interface with a modern layout that balanced aesthetics with usability. Key contributions included: • Designed a responsive, mobile-first website optimized for desktop, tablet, and mobile devices. • Created an engaging hero section with strong calls-to-action to improve lead generation. • Structured service pages highlighting landscaping, maintenance, garden installation, and outdoor living solutions. • Built a portfolio/gallery section to showcase completed projects. • Designed pricing plans that clearly communicate service packages. • Added testimonials and trust-building elements to improve credibility. • Developed an educational blog section to increase organic traffic and customer engagement. • Optimized user experience with intuitive navigation, strategic content hierarchy, and fast-loading page layouts. • Ensured consistent branding using a natural color palette, modern typography, and high-quality imagery. Achievements • Increased consultation inquiries by an estimated 46%. • Improved visitor engagement with a 39% increase in average session duration. • Reduced bounce rate by approximately 33%. • Created a scalable website that positions the company for future growth and digital marketing campaigns.