Muhammad Ishaq

Meta Ads Manager for RY Styles, Pakistan Based Cosmetics Brand

Ry Styles • Freelance

Feb 2023 - Aug 2025 • 2 yrs 6 mos

From 2023 to 2025, I worked as a Meta Ads Manager for RY Styles, a local cosmetics brand in Pakistan. My role was to build and manage paid advertising campaigns focused on consistent sales growth, lower cost per purchase, and strong brand positioning in a competitive beauty market. I handled complete campaign management from strategy to scaling. This included audience research, competitor analysis, offer positioning, ad copy direction, creative testing, funnel structuring, and performance optimization. Key Responsibilities: • Planned and launched conversion focused campaigns for website sales • Built full funnel structures including cold, warm, and retargeting audiences • Tested multiple creatives, angles, and hooks to improve CTR and ROAS • Managed daily budget allocation and scaling strategies • Reduced cost per purchase through data driven optimization • Set up and monitored Meta Pixel for accurate tracking • Analyzed performance metrics and made data based decisions • Coordinated with creative team for ad visuals and product shoots Results Achieved: • Consistent monthly sales growth • Improved return on ad spend • Better audience segmentation and retargeting performance • Increased repeat customer purchases Working with a cosmetics brand helped me understand buyer psychology, impulse purchase behavior, seasonal trends, and offer driven campaigns in the beauty niche. This experience strengthened my ability to manage e commerce brands, especially in competitive markets like Pakistan, where smart targeting and creative testing directly impact profitability.