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Kassandra M
@kass_moriarty
Vetted Pro
USC MBA l Marketing Strategy l Paid Advertising Expert
United States
English
Vetted by Fiverr Pro
Kassandra M was selected by the Fiverr Pro team for their expertise.
Vetted for
Marketing Strategy
About me
I've worked at OMD (media agency) for 8+ years across brands like Call of Duty, Snapchat, FedEx & Frito Lay.
I am an expert in creating acquisition and brand campaign strategies across social, search, programmatic, and outdoor channels.
I have experience in test and learn framework creation and have driven real results in terms of lead generation, sales and brand awareness.
My most recent exciting success is growing the audience of the FLVR_US TikTok handle to over 1 million in less than 6 months to support Frito Lay's new mission of bringing chips beyond the bowl.
Skills
Kassandra M
$110/hour
Offline •
Average response time: 6 hours
See my services
Digital Marketing Strategy
I will create a full funnel digital advertising strategy with competitor analysis
Marketing Consulting
I will be your fractional cmo and marketing strategy consultant
Want to work on an hourly basis?
Tell Kassandra M what you need.
$110
/
hourWork experience
OMD USA
5 yrs 5 mos
Director, Integrated Media Planning
Jun 2022 - Present • 4 yrs
• Created recommendations on media plans and strategies. • Reviewed presentations carefully to ensure all formatting and information was accurate. • Managed Canada and LATAM markets through the planning and buying process for Call of Duty. • Dove into research to gain industry knowledge in order to create recommendations on media plans and strategies • Reviewed presentations with a fine toothed comb to ensure all formatting and information was accurate
Global Associate Media Director
Jan 2021 - Jun 2022 • 1 yr 5 mos
• Created recommendations on media plans and strategies. • Reviewed presentations carefully to ensure all formatting and information was accurate. • Managed Canada and LATAM markets through the planning and buying process for Call of Duty. • Dove into research to gain industry knowledge in order to create recommendations on media plans and strategies • Reviewed presentations with a fine toothed comb to ensure all formatting and information was accurate
International Network Operations Director
OMD EMEA
Feb 2020 - Dec 2020 • 10 mos
Collaborated/presented Call of Duty: Modern Warfare strategy to the president and C-suite in Activision and OMD. • Managed deliverables across three Activision franchises, while governing Service Level Agreement conversations, resulting in better lead times for our team and less employee burnout. • Implemented new billing and planning processes, resulting in a 4x faster payment rate and $3M reduction in unpaid billings. • Created an efficient globalized media planning process across 20+ markets by developing key points of contact and clear templates.
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staceyhs
United States
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ignaziodisalvo
Belgium
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josephjrobison
United States
Great ideas and direction for campaigns, thank you!
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johnrapier784
United States
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