Allyson

MailerLite Newsletter & Email Template Designer

Jul 2026 - Jul 2026 • 0 mos

Created professional MailerLite email templates and newsletter designs for businesses that wanted consistent, engaging email communication with their subscribers. I designed reusable email structures for weekly newsletters, product announcements, promotional campaigns, company updates, educational content, feature announcements, and customer communications. My approach focused on responsive layouts, visual hierarchy, readable content sections, strong CTA placement, branded design, and a clear path toward the desired action. I also created templates that could be reused across future MailerLite email campaigns, reducing the need to design every newsletter from scratch while maintaining brand consistency. This experience covers MailerLite template design, newsletter design, email design, email marketing, email newsletters, email campaigns, responsive email design, and CTA optimization.

MailerLite Email Marketing & Automation Specialist

Mar 2026 - Mar 2026 • 0 mos

Provided end-to-end MailerLite email marketing and automation services for businesses that needed a more organized system for capturing leads, communicating with subscribers, and nurturing prospects. I set up and managed MailerLite campaigns, email automation workflows, email sequences, newsletters, subscriber forms, landing pages, and automated follow-ups based on each business's marketing goals. My work included planning customer journeys, structuring email workflows, creating responsive email templates, organizing subscriber groups, setting up automation triggers and delays, and developing campaigns designed to move subscribers toward specific actions. I also worked on lead generation, lead nurturing, sales funnels, email funnels, promotional campaigns, and customer engagement, ensuring each MailerLite setup supported a clear business objective rather than simply sending emails. This experience covers the full MailerLite ecosystem, including MailerLite setup, email marketing, email automation, email campaigns, newsletter design, landing pages, forms, workflows, and marketing automation.