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Kate H
@kate_hornberger
Director, Marketing Automation and Data Strategy
United States
English
About me
I am a B2C and B2B marketing expert with 20 years of experience at organizations like Salesforce and Google. I have deep knowledge of integrated marketing, CRM, and marketing automation. I am a natural leader who thrives in diverse cultures and is seeking a part-time Email and Automation position.
Skills
Kate H
Offline •
See my services
Campaign Management
I will build your email campaigns, forms and landing pages
Work experience
Director, Marketing Automation and Data Strategy
University of Pennsylvania • Full-time
Jul 2018 - Present • 8 yrs
The Wharton School at the University of Pennsylvania Director, Marketing Automation and Data Strategy, Wharton | July 2018 - Present Develop annual email marketing strategy, including 200 scheduled campaigns, plus an automated 5-part nurture journey for 100 unique executive programs. Own email channel and Marketo and Salesforce Marketing Cloud Account Engagement email automation platforms generating $4.5MM annually. Build AI frameworks to operationalize AI use across Wharton. Lead project manager: built a new instance of Salesforce Marketing Cloud to integrate with a new Salesforce data model (EDA). Developed Salesforce workflows and dashboards to inform Client Relations and Business Development of marketing and sales activity in real time and support outreach. Optimized the Martech stack by migrating Wharton Online from Pardot to Marketo to develop attribution reporting in Salesforce and unify business units. Analyze and interpret data to inform product development and marketing strategy, including survey results, profiles, competitive research, demographics, and engagement.
Product Marketing Manager
Google • Full-time
Aug 2016 - Jul 2018 • 1 yr 11 mos
Product Marketing Manager, Google Cloud | August 2016 - March 2018 Owned go-to-market strategy for Google Cloud in the US and Canada. Increased lead to closed-won-new-business conversion rate 25% by operationalizing nurture email and integrated marketing campaigns - improving overall UX in H2 2017. Marketing lead for global Google Cloud Summit, a regional conference across 20 major cities with over 25k attendees from all industries. Developed digital strategy including brand, website build, content, paid marketing channels: paid search, display, retargeting, paid social, and SEO to drive demand. Owned the email strategy and events including 5 Cloud Summit roadshows globally in 2017 averaging 2,500 attendees per event and $3.2MM in revenue.
Marketing Manager, Marketing Cloud
Salesforce • Full-time
May 2013 - Aug 2016 • 3 yrs 3 mos
Owned global go-to-market strategy and adoption of Marketing Cloud for three industries. Created email campaigns, collateral, and content to educate clients and partners on marketing solutions. Influenced $300MM in North America sales via integrated email campaigns and field events in 2015.
