
Keli Mezin
UGC Agency Owner and Content Creator
Skills

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Work experience
UGC Agency Owner
Owner
Jan 2026 - Present • 10 mos
Co Founder | Solae Studio Co founded and built a UGC agency specializing in traditional UGC and Canvas UGC, helping brands create content and scale creator marketing campaigns across TikTok, Instagram, and YouTube. • Manage end to end creator campaigns involving 60+ creators • Lead creator sourcing, outreach, onboarding, contracting, and relationship management • Develop creative strategies, video concepts, hooks, and campaign briefs • Oversee content submissions, reviews, revisions, and approvals • Build systems to track creator performance, analytics, and deliverables • Develop custom Discord communities and workflows to streamline creator communication • Manage client relationships, campaign operations, and project timelines • Support business development through cold outreach, lead generation, and client acquisition • Collaborate on agency strategy, service development, and the creation of educational resources through Solae Studio Academy
Content Creation
Freelance
Sep 2025 - Present • 1 yr 2 mos
Created short form video content for brands across TikTok, Instagram, and YouTube using the Canvas UGC model, helping brands increase awareness, reach new audiences, and drive engagement. • Created engaging videos tailored to brand guidelines, target audiences, and campaign goals • Developed creative concepts, hooks, and scripts designed to capture attention • Filmed, edited, and published content across multiple social media platforms • Managed multiple social accounts and maintained consistent posting schedules • Adapted content to platform specific trends and audience behaviors • Collaborated with brands and campaign teams to deliver content aligned with marketing objectives • Followed campaign briefs, met deadlines, and monitored video performance to identify opportunities for improvement
Tech Sales
SALES • Full-time
Sep 2025 - Mar 2026 • 6 mos
Worked in tech sales, focusing on outbound prospecting, cold calling, and lead generation to connect with potential clients and introduce them to technology solutions. • Conducted outbound cold calls to prospective clients to generate leads and book meetings • Researched target companies and decision makers to identify new sales opportunities • Delivered sales pitches and communicated product value to potential customers • Managed prospect outreach and follow ups to build relationships and move leads through the sales pipeline • Handled objections and adapted messaging to engage prospects and generate interest • Maintained organized records of outreach, conversations, and lead activity • Supported business development efforts by identifying opportunities and building a consistent pipeline of potential customers