Kelly K

Product Operations

HelloFresh

Mar 2023 - Mar 2026 • 3 yrs

• Built an automated validation tool using Google Apps Script, reducing a critical cross-check process from 3 hours to 3 minutes (98% reduction). • Built and launched 10+ process improvement solutions to automate workflows, reducing time spent by 67%, manual effort by 50%, and errors by 20%. • Led setup and execution for multiple large-scale new product concepts and seasonal launches, coordinating digital content, testing, and go-live across cross-functional teams. • Developed and optimized AI prompts for digital assets by collaborating with photo studio, improving customer-facing visuals and consistency.

Product Management

Marketing

Aug 2022 - Nov 2022 • 3 mos

• Conducted market and competitive research across 3 countries (TW, JP, US) to identify aggressive UX patterns and feature gaps in major SSPs, resulting in data-driven regional ad strategies. • Developed the product concept for iOS Custom Product Pages (CPP), tailoring app metadata and creative sets to specific user personas. • Defined technical specifications and "As-a-User" stories for 20+ interactive ad templates, including complex gesture behaviors and animation logic that optimized production for the design and engineering teams. • Built and presented roadmap communication materials using personas and user journeys to translate technical ad-builder features for non-technical stakeholders. • Collaborated cross-functionally in an agile environment with design and engineering to deliver 6+ A/B testing prototypes for high-interaction playables.

Marketing

Coffee

Sep 2021 - Nov 2021 • 2 mos

• Owned end-to-end 30+ campaign deployments; defined requirements, conducted thorough QA via Firebase, communicated updates to stakeholders, and worked cross-functionally with Tech, Operations, Design, and Retail. • Initiated 2 optimization projects to improve user experience and operational efficiency, presenting to C-level executives. • Standardized workflows by building databases for promotions and loyalty memberships, reducing time spent searching for customer information by 50%. • Analyzed campaign performance with Excel for data-driven insights, resulting in new product launch to drive sales.