Kelly Rl

Graphic Designer | Creative Design Studio

Self employed / Freelance • Freelance

Jan 2024 - Present • 2 yrs 9 mos

As a Graphic Designer, I worked on a wide range of print and digital design projects for businesses, restaurants, startups, product brands, authors, and individual clients. My responsibilities included taking client ideas, content, branding, and references and transforming them into professional visual materials that were both attractive and functional. I created restaurant menus, cafe menus, food menus, digital menu boards, brochures, flyers, posters, catalogs, magazines, newsletters, company profiles, prospectuses, annual reports, book covers, ebooks, and other marketing materials. Each project required careful attention to typography, spacing, color selection, visual hierarchy, imagery, and brand consistency. I also worked extensively on packaging and print production projects. This included creating packaging layouts, product boxes, packaging dielines, die cuts, cutlines, fold and crease lines, bleed areas, safe zones, product labels, and print-ready artwork. I prepared files according to required dimensions and production specifications while ensuring that important design elements were positioned correctly. For restaurant and hospitality projects, I organized food categories, item names, descriptions, prices, images, and promotional offers into layouts that were visually appealing and easy for customers to understand. I also prepared digital menu board designs for display screens. My publication work involved designing multi-page documents while maintaining consistent typography, grids, page structures, headers, imagery, and branding throughout the entire project. I regularly used Adobe Illustrator, Adobe Photoshop, and Adobe InDesign to create, edit, and prepare professional design files. Depending on project requirements, I delivered editable source files, high-resolution graphics, and print-ready PDFs.