Kelvin B

PPC Expert – Contractor (Google Ads Specialist)

Safaricom PLC • Full-time

Dec 2024 - Dec 2025 • 1 yr

As part of a Safaricom PPC contractor team, I specialized in planning, auditing, and managing Google Ads campaigns to increase visibility, generate qualified leads, and maximize ROI. I developed data-driven advertising strategies and continuously optimized performance for measurable business growth. Key Responsibilities - Managed Search, Display, Performance Max, and Local campaigns. - Conducted Google Ads account audits and keyword research. - Created high-converting ad copy and optimized campaign assets. - Set up conversion tracking using Google Tag Manager, GA4, and Google Ads. - Optimized bidding, budgets, targeting, and campaign performance. - Delivered performance reports with actionable insights. Key Achievements - Managed campaigns across home services, retail, healthcare, real estate, education, and e-commerce. - Reduced wasted ad spend through continuous optimization. - Increased leads and conversions with data-driven strategies. - Improved CTR, conversion rates, and reporting accuracy through ongoing testing and optimization.

PPC Expert – Contractor Barclays (Meta Ads Specialist)

Barclays • Full-time

Dec 2023 - Dec 2024 • 1 yr

As part of the Barclays PPC Expert contractor team, I specialized in planning, auditing, and managing Meta Ads campaigns across Facebook and Instagram to improve lead quality, campaign performance, and return on ad spend. I developed data-driven strategies aligned with business goals while optimizing costs and scalability. Key Responsibilities - Set up and managed Meta Ads campaigns. - Audited accounts and optimized campaign structure. - Managed budgets, targeting, bidding, and remarketing. - Conducted A/B testing and audience optimization. - Monitored KPIs including CTR, CPC, CPA, ROAS, and conversions. - Produced performance reports with actionable insights. Key Achievements - Improved campaign efficiency through continuous optimization. - Reduced wasted ad spend with better audience targeting. - Increased lead quality and conversion performance. - Delivered consistent, data-driven campaign improvements.